Shooting supercars isn't just about pointing a camera at a fast car. It's about angles, motion blur, sound design, and making the viewer feel the speed through a phone screen.
The Speed Problem
Speed is one of the hardest things to convey on a small screen. A car doing 200km/h looks almost identical to one doing 80km/h if you're shooting from the wrong angle with the wrong lens. The trick is to make the environment move, not just the car.
We used a combination of low-angle tracking shots and high-speed close-ups of the wheels, exhaust, and bodywork. The closer you get to the car, the faster everything feels. A 50mm lens at 2 metres gives you something a 200mm lens at 20 metres never can.
Sound Design
The engine sound in our SUPERCARS reel was recorded separately from the visuals and layered in post. We captured the car at idle, at mid-range, and at full throttle — then mixed them to match the edit rhythm. The result is a soundtrack that feels visceral even through phone speakers.
The Edit
Fast cars demand fast cuts — but not random ones. Every cut in the SUPERCARS reel was timed to a beat in the audio track. The rhythm of the edit is what makes the speed feel intentional rather than chaotic.
The final reel was 58 seconds. We shot 4 hours of footage to get there.